Business of TAI HING Group

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Subsidiary Brands

Winter Joy

Originating from the renowned Taiwanese hotpot brand “Hot Pot Couple”, Winter Joy has been focusing on offering premium Taiwanese-style hotpot for over 30 years since 1985. The restaurant’s signature dish “Winter Joy Spicy Hotpot” follows a recipe developed by its founder 周星華, which has become popular in Taiwan and Hong Kong. In particular, the soup base is rich and spicy, yet leaves no burning sensation on the throat. What is more, Winter Joy’s simple yet decent décor and setting fully captures Taiwan’s modern art and culture. Ultimately, Winter Joy aims to promote the healthy, positive and sharing elements of hotpot culture by offering hearty and delicious hotpot choices to customers. Hence, it also attaches great importance to the customer experience, which is why Winter Joy continues to innovate and adjust its menu to meet the diverse tastes of customers.

  • Brand Positioning

    Taiwanese-style spicy hotpot

  • Target Customers

Branch Information