Business of TAI HING Group

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Subsidiary Brands

Phở Lê

“Phở Lệ” is a brand which originated from a standalone family-run noodle stall in Ho chi Minh City, Vietnam. The Wall Street Journal described it as “the best pho in Ho Chi Minh City, Vietnam” and it was ranked 23rd out of over 2,000 restaurants in 2014 restaurants in Ho Chi Minh City by Trip Advisor

The Group entered into the Phở Lệ Cooperation Agreement with the owner of the Phở Lệ noodles store in Vietnam in 2016, to become the exclusive business owner of Phở Lệ Restaurants and trademark owner of the “Phở Lệ” brand in Hong Kong, Mainland China, Macau and Taiwan. Our “Phở Lệ” restaurants are dedicated in delivering the local Vietnamese flavor of beef noodles to customers

  • Brand Positioning

    Vietnam beef noodle specialist

  • Target Customers

Branch Information

  • Tung Chung

    • 2267 0636

    • Shop 703, 7/F, Citygate Outlets, 20 Tat Tung Road, Tung Chung

  • Kowloon Tong

    • 2215 0979

    • Shop 28, L2 , Festival Walk, 80 Tat Chee Avenue, Kowloon Tong

  • Sheung Shui

    • 2278 0018

    • Shop 405-406, 4/F, Landmark North, 39 Lung Sum Avenue, Shek Wu Hui, Sheung Shui

  • Kwun Tong

    • 2336 8030

    • Shop No. L4-19, Level 4, APM, Millennium City 5, 418 Kwun Tong Road, Kwun Tong

  • Kowloon Bay

    • 2811 9078

    • Shop F29, Telford Plaza I, Kowloon Bay, Kowloon

  • Tai Po

    • 2336 8030

    • Shop Nos. 518, Level 1, Zone C, Tai Po Mega Mall, 3 On Pong Road, Tai Po, New Territories

  • Yuen Long

    • 2882 5180

    • Shop A161, Level 1, YOHO MALL II, 8 Long Yat Road, Yuen Long

  • Ma On Shan

    • 2626 1811

    • Shop No. 2106 on Level 2, MOSTown, 18 On Luk Street, Ma On Shan