Subsidiary Brands

• Tai Hing
• Men Wah Bing Teng
• TeaWood
• Asam Chicken Rice
• Trusty Congee King
• Phở Lê
• Dao Cheng
• Dimpot
• Dumpling Station
• King Fong Bing Teng
• Sing Kee Seafood Restaurant
• Tommy Yummy
• Bingle Bingle
• Tori Yoichi
• Lu Bistro

Rice Rule

“Rice Rule” carry a line of restaurants that adopts the layout of a typical fast food canteen and offers a wide range of dishes, including siu mei meal and healthy set meals etc., which provides a high quality food and pleasant dining environment for customers

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  Brand Positioning

  Environmentally conscious fast food restaurant

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  Target Customers