01 Jun 2026
The Group's latest brand image campaign “Tai Hing: Superb Taste, Even Better Attitude” highlights its pursuit of perfection in all-round service, warmth, and flavour.
The new advertising series features Jiro as the spokesperson for “Tai Hing Good Attitude”. He transformed into the “Hungry Detective” and showcased how Tai Hing frontline staff wear the “Attitude” badge and strictly follow the Tai Hing Good Attitude employee guidelines. Renowned for their professional, attentive, and caring service, this campaign establishes a distinctive brand image in the gastronomy industry — one that offers not only great taste but also exceptional attitude. It also represents our sincere, steadfast service commitment to customers.